March 15, 2015 marked the 30 year anniversary of the first domain name. In celebration of this landmark, the Domains division of Google presented us with the task of creating an infographic telling the history of domain names. This was hosted on the Google Domains website, pushed to media outlets, and turned into social media posts for different divisions of Google to post.
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Globally, 2.5 billion people lack access to safe, clean toilets. To put that in more relatable terms, more people around the world have mobile phones than toilets. To help promote the U.N. and UNICEF's first World Toilet Day, we created a series of graphic posters that also served as social posts and a landing page featuring an 8-bit game available on desktop and mobile.
Quaker tasked our team with creating a social media presence for them in both Mexico and Canada. Deliverables included both a style guide and approximately 60 posts to use and reference going forward. We created a voice that made Quaker the champions of morning. The visual direction is light, fresh and inspirational.
In creating the posts, I developed a system that would be simple to replicate as the brand created more content, consisting of type lockups and icons laid over specific imagery and textures. The style guide also included an icon bank that Quaker could also use and reference if they needed to create more icons.
WhatisDXM.com was created to teach kids about the dangers of DXM abuse. Using simplified messaging and imagery, the website delivered a powerful message without talking down to kids. There was a strong focus on SEO to target kids who are curious about experimenting with the drug. The dark and unsettling motion on the site enhance the user experience while also reinforcing our message.
A real-world R&D facility that creates innovative, sensational tech demos, making every Audi enthusiast a lab assistant. The labs are controlled via social media and smartphone app. The app also allows you to browse model info and find a dealer.
This project answers the challenge to create an engaging consumer contest that would promote Exxon and Mobil's gasolines. Driven by their "Think Clean" branding, we posed the question, "Where will Clean take you?" In order to win a year of free gas, users snap a picture of where Exxon and Mobil gasoline took them, then upload it to our microsite. This site was built to work in tandem with their Fuel Progress site.
Fuel Progress is a website that speaks to the benefits of Exxon and Mobil fuels. This project was a complete website overhaul, with the main objective being to design a site where users could easily access the information they were looking for. An additional challenge was to create a fluid layout that could be made responsive and translated into 11 different languages in 7 countries.
With the opening of a larger, more visitor friendly brewery, Troegs created areas for patrons to see how the brewing process worked up close. These infographics were designed specifically for the space to make the information fun and easily digestible.
The Prohibition Preparedness Kit comes with all of the products and amenities necessary in case of another prohibition. Brought to you by the Hooch Estates Vineyard, the kit comes with a bottle of their Merlot and Chardonnay. Breathmints, disguise labels and prohibition "support" stickers are also included to throw off any suspicion. This project was featured on LovelyPackage.com.
Cycle America is a company that leads cyclers on cross-country bike tours. For this project, I did a complete rebranding. Components for the rebrand include the logo, a brochure, a large infographic map, posters, and a promotional ipad app.
Steak Your Territory is an iPad app for serious grillers. This edition features an article about traditional versus innovative grilling. Additional articles talk about American grilling meccas and what beers to pair with your grilled meat. The app was designed to work in both vertical and horizontal formats.
The Philly Fringe is an annual event held in Philadelphia for local experimental performers. The grungy, textured logo and branding for this event are meant to convey both the experimental nature of the performances and the rough around the edges character of Philadelphia.
National Park Trail Mix is a promotional product for America's treasures. Each package features a trail from one of the parks, with a topographical map and trail details.
Libbey is one of the leading producers of glassware. They wanted a redesign of their premium collection, called Perfect. For the launch, we focused on the four most popular sets of the Perfect collection. I approached each set by designing for the personality we were targeting. For example, the whiskey glassware targeted the adventurer. Additionally, the design of each set had to work cohesively for shelf appeal.