Twiggle is an e-commerce search technology company based in Tel Aviv. After a successful series A round of investments, they were looking to evolve their image with a complete brand overhaul.
Our team began the process with a 2-day in-person brand exploration in which we learned what their core values were, who their clients were and how we could best reach them. Armed with this information, we spent the next two weeks undergoing an intensive design sprint to provide Twiggle with an entire new look.
The new brand conveys that Twiggle is: Direct and clear; Human, never artificial; Confident, yet approachable; Tech-oriented but accessible; Thought-provoking and powerful.
Google Small Business Community is constantly trying to create compelling content to engage with small businesses around the country. To help them achieve their social media engagement goals, we create branded animations to tell a variety of stories. Some animations are celebratory, while others are informative and educational.
The classroom bootcamp industry has become an increasingly crowded place. It’s a different scene since Dev Bootcamp first opened their doors. In what used to be a niche industry, bootcamps for developers are finding it harder today than ever before to stand out from the competition. So when we were was tasked with re-designing Dev Bootcamp’s website, we knew we had to capture how they were the most adept in their field at providing students with agile, job-ready skills in just 19 weeks.
By immersing ourselves with prospective, current, and past students — along with scouting the competition — we got a first-hand look at just how uniquely Dev Bootcamp equips their students. With a steady balance of qualitative and quantitative data, we explored and implemented designs that allow the user to experience Dev Bootcamp through the lens of both current students and recent alumni.
Like many hard workers, the design team at Nelson Cash sometimes found themselves working in a bubble, not even knowing what their desk neighbor was working on at times. The group thought it would be great if there was a simple way to share with the greater team what each designer was working on every day.
Thus was the beginning of NCNYC.TEAM—a website that allows for each member of the team to easily share a 600x600 pixel square image of what they are producing day after day. All it needed was an identity.
Beginning with the fundamentals—making decisions about logotype, logo & color palette—we built a brand from the ground up. The brand conveys the idea of daily contribution of small images, which over time paint a much larger picture.
March 15, 2015 marked the 30 year anniversary of the first domain name. In celebration of this landmark, the Domains division of Google presented us with the task of creating an infographic telling the history of domain names. This was hosted on the Google Domains website, pushed to media outlets, and turned into social media posts for different divisions of Google to post.
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Globally, 2.5 billion people lack access to safe, clean toilets. To put that in more relatable terms, more people around the world have mobile phones than toilets. To help promote the U.N. and UNICEF's first World Toilet Day, we created a series of graphic posters that also served as social posts and a landing page featuring an 8-bit game available on desktop and mobile.
Quaker tasked our team with creating a social media presence for them in both Mexico and Canada. Deliverables included both a style guide and approximately 60 posts to use and reference going forward. We created a voice that made Quaker the champions of morning. The visual direction is light, fresh and inspirational.
In creating the posts, I developed a system that would be simple to replicate as the brand created more content, consisting of type lockups and icons laid over specific imagery and textures. The style guide also included an icon bank that Quaker could also use and reference if they needed to create more icons.
WhatisDXM.com was created to teach kids about the dangers of DXM abuse. Using simplified messaging and imagery, the website delivered a powerful message without talking down to kids. There was a strong focus on SEO to target kids who are curious about experimenting with the drug. The dark and unsettling motion on the site enhance the user experience while also reinforcing our message.
A real-world R&D facility that creates innovative, sensational tech demos, making every Audi enthusiast a lab assistant. The labs are controlled via social media and smartphone app. The app also allows you to browse model info and find a dealer.
This project answers the challenge to create an engaging consumer contest that would promote Exxon and Mobil's gasolines. Driven by their "Think Clean" branding, we posed the question, "Where will Clean take you?" In order to win a year of free gas, users snap a picture of where Exxon and Mobil gasoline took them, then upload it to our microsite.
With the opening of a larger, more visitor friendly brewery, Troegs created areas for patrons to see how the brewing process worked up close. These infographics were designed specifically for the space to make the information fun and easily digestible.
Cycle America is a company that leads cyclers on cross-country bike tours. For this project, I did a complete rebranding. Components for the rebrand include the logo, a brochure, a large infographic map, posters, and a promotional ipad app.